CMD & JELD-WEN wins PRSA Silver Anvil Award for 2008 Campaign!

The PR team at CMD, and our client and parent company JELD-WEN, has won the PRSA Silver Anvil Award for 2008 for the "Most Reliable Lighthouse Campaign! To see the official press release, visit the CMD newsroom by clicking here.

Jim Crawford, VP of strategy, sums up the great win:

"You have to put this in context. This is THE national organization for PR, and the Silver Anvil is THE award to win. Making it to the “Final Four” was a victory in and of itself, but to actually WIN the award is an incredible triumph for our team against some of the best agencies and biggest brands in the country. It’s basically like getting an Oscar (and the “Marketing Consumer Goods” category that we won wasn’t exactly “Best Translation of a Norwegian Folktale” prize… we’re talking “Best Director” level here, folks…) Just to put this into perspective the other companies which won awards in that group were GlaxoSmithKlein, 7-Eleven, Miller High Life, Staples, and Intuit… couple little brands you may have heard from there.

As we enter a period of economic pressure and uncertainty, it’s important to recognize this as a success not just for the PR team, but for ourselves as an agency and for client JELD-WEN. It gives us a credibility and a proven track record of success that truly showcases the value we bring to our clients."

Now everyone go celebrate!