1631

CMD & JELD-WEN wins PRSA Silver Anvil Award for 2008 Campaign!

The PR team at CMD, and our client and parent company JELD-WEN, has won the PRSA Silver Anvil Award for 2008 for the "Most Reliable Lighthouse Campaign! To see the official press release, visit the CMD newsroom by clicking here.

Jim Crawford, VP of strategy, sums up the great win:

"You have to put this in context. This is THE national organization for PR, and the Silver Anvil is THE award to win. Making it to the “Final Four” was a victory in and of itself, but to actually WIN the award is an incredible triumph for our team against some of the best agencies and biggest brands in the country. It’s basically like getting an Oscar (and the “Marketing Consumer Goods” category that we won wasn’t exactly “Best Translation of a Norwegian Folktale” prize… we’re talking “Best Director” level here, folks…) Just to put this into perspective the other companies which won awards in that group were GlaxoSmithKlein, 7-Eleven, Miller High Life, Staples, and Intuit… couple little brands you may have heard from there.

As we enter a period of economic pressure and uncertainty, it’s important to recognize this as a success not just for the PR team, but for ourselves as an agency and for client JELD-WEN. It gives us a credibility and a proven track record of success that truly showcases the value we bring to our clients."

Now everyone go celebrate!

Betcha can't catch a pair of sunglasses

Viral film from Ray Bans- viewed abotu 3.5 million times on YouTube. Agency: Cutwater

Old kids?

Print and poster campaign to promote the new Ice Station Antarctica experience at London's Natural History Museum. In the exhibit, children seven and over get the chance to be ice cadets to brave variety of challenges such. The portraits are by London based photographer Paul Thompson and recently won three Association of Photographers awards.

 

Taking energy efficient ads to a new level

Philips billboard- eliminates need to hook up any lighting and encourages energy efficiency/sustainability. What a "bright" idea. :-)

No more fretting...

This caught my eye- pretty neat to have with you if you were hiking or camping for days...or on site for a client:
The designer of PHOTON is architect Kari Sivonen, one of the partners in the Helsinki-based Valvomo. Prototype manufactured by Clothing+, a Finnish company specializing in intelligent clothing, or as they call it, wearable technology.

Can you do this? MUTO a wall-painted animation by BLU

Dropped my jaw when I saw this, maybe you will too. MUTO By Blu.(make sure you turn on speakers for full viewing experience) Props to the artists and their patience levels. Painted on walls in Buenos Aires and Baden over this past winter, the piece features a black-and-white creature that morphs into various blobby forms.

Now that'll fend off Superman.

Created by StrawberryFrog in Amsterdam. The Electric shoe is the centerpiece for Onitsuka Tiger's integrated global brand campaign for 2008. A campaign inspired by the Tokyo cityscape.

See The Making of The Electric Shoe video (it's short).

Now go get your glow on.

Hot Dawgs

This spring Jamie Godfrey and I (Julie Ma) volunteered at DoveLewis' Tails and Ales Dog Wash. We washed about 20 dogs and man o' man was it hot and smelly! Can't beat dogs shaking their wet hair all over you in 100 degree weather...but how could we resist their cute faces? No way, no how. The event took place at the Lucky Labrador Beer Hall and we strongly encourage you to get involved with us next year. If you're interested in other DoveLewis fundraising events, come ask us. We love what they do for animals. (click on pics to enlarge)